I created a personalised AR effect for Universal Pictures The Black Phone

that displays your name on a tracked wall. Utilising the new vertical wall

detection in 8th wall I created an AR effect delving you into the basement

of The Black Phone, complete with the rotary landline attached to your wall.

As you typed your name a personalised shareable was generated

showcasing your name scratched into the wall. Each shareable was

complete with an edited jump scare to align with the films horror genre

at the centre of the campaign.