Learn how to rock, from the Gods of Heavy Metal themselves, in an interactive web experience in celebration of 50 Heavy Metal Years of Judas Priest, the band take the. audience on a graphic-novel-inspired journey to becoming a true metalhead.
Delve into the bands history, albums, playlists and gain a deeper understanding into the wider impact the band had across fashion, culture and more, because after all metal isn’t just about the music. It’s a way of life!
My Role:
Video and Motion Lead: Produced all video content, seamlessly integrating the band's iconic imagery and the website's distinctive visual style to deliver a cohesive and immersive user experience. Directed the production of the award-winning showcase video, effectively communicating the project's unique blend of interactive storytelling and rich multimedia content.
Lead Animator: Developed engaging animations that enhanced the user interface and brought the graphic novel aesthetic to life. By utilising Lottie files, I optimised the website's performance, reducing reliance on traditional video files and improving overall loading times for users.
Audio Director: Sourced and curated all sound effects and music, ensuring they perfectly complemented the project's aesthetic and enhanced the overall user experience. These audio selections effectively amplified the band's iconic sound and further immersed users in the world of Judas Priest.
Learn how to rock, from the Gods of Heavy Metal themselves, in an interactive web experience in celebration of 50 Heavy Metal Years of Judas Priest, the band take the. audience on a graphic-novel-inspired journey to becoming a true metalhead.
Delve into the bands history, albums, playlists and gain a deeper understanding into the wider impact the band had across fashion, culture and more, because after all metal isn’t just about the music. It’s a way of life!
My Role:
Video and Motion Lead: Produced all video content, seamlessly integrating the band's iconic imagery and the website's distinctive visual style to deliver a cohesive and immersive user experience. Directed the production of the award-winning showcase video, effectively communicating the project's unique blend of interactive storytelling and rich multimedia content.
Lead Animator: Developed engaging animations that enhanced the user interface and brought the graphic novel aesthetic to life. By utilising Lottie files, I optimised the website's performance, reducing reliance on traditional video files and improving overall loading times for users.
Audio Director: Sourced and curated all sound effects and music, ensuring they perfectly complemented the project's aesthetic and enhanced the overall user experience. These audio selections effectively amplified the band's iconic sound and further immersed users in the world of Judas Priest.
“Almost two years in the making, this beautiful beast of an interactive web experience is like nothing we’ve produced digitally for Judas Priest to date. The activation aims to fully immerse the user in a unique graphic-novel-inspired environment taking them on a journey through the Heavy Metal world as told by the band who started it all”
Heidi Boston-Thompson, Head of Digital Marketing and Audience Growth, Sony Music Commercial Group, UK
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