8th Wall ARcade was a groundbreaking project that explored the potential of two innovative features: Shared AR and Save & Continue. Inspired by the early 2000s, I developed two unique AR games:
Music Biz Madness: An engaging multiplayer AR experience, reimagining classic Pong for the augmented reality space.
Millennium Bug: A thrilling 3D rendition of Snake, offering a fresh perspective on this beloved arcade classic.
Both games were showcased at prominent industry events like AWE USA and Cannes Lions, captivating the XR community and demonstrating the exciting possibilities of these new features.
My Role:
Creative Lead: Led the entire project, conceptualising and developing the core idea from the initial brief. Creating compelling pitch materials and successfully presenting the vision to the client, securing approval for the project. Maintained a consistent creative vision throughout, ensuring all design elements seamlessly integrated and aligned with the overall aesthetic. Collaborated closely with a freelance designer, providing guidance and direction to bring the creative vision to life. Working closely with developers, ensuring the final implementation accurately reflected my design intent.
Production and Project Management: Oversaw all aspects of production, ensuring smooth workflow and timely delivery of all deliverables. Keeping constant communication with the client, providing regular updates and incorporating feedback throughout the project lifecycle.
Video, Motion and Audio Lead: Produced all video and motion graphics, establishing a cohesive and engaging visual style for the entire campaign. Curated and created original audio, carefully selecting and producing sound effects that perfectly complemented the games' aesthetic and gameplay.
8th Wall ARcade was a groundbreaking project that explored the potential of two innovative features: Shared AR and Save & Continue. Inspired by the early 2000s, I developed two unique AR games:
Music Biz Madness: An engaging multiplayer AR experience, reimagining classic Pong for the augmented reality space.
Millennium Bug: A thrilling 3D rendition of Snake, offering a fresh perspective on this beloved arcade classic.
Both games were showcased at prominent industry events like AWE USA and Cannes Lions, captivating the XR community and demonstrating the exciting possibilities of these new features.
My Role:
Creative Lead: Led the entire project, conceptualising and developing the core idea from the initial brief. Creating compelling pitch materials and successfully presenting the vision to the client, securing approval for the project. Maintained a consistent creative vision throughout, ensuring all design elements seamlessly integrated and aligned with the overall aesthetic. Collaborated closely with a freelance designer, providing guidance and direction to bring the creative vision to life. Working closely with developers, ensuring the final implementation accurately reflected my design intent.
Production and Project Management: Oversaw all aspects of production, ensuring smooth workflow and timely delivery of all deliverables. Keeping constant communication with the client, providing regular updates and incorporating feedback throughout the project lifecycle.
Video, Motion and Audio Lead: Produced all video and motion graphics, establishing a cohesive and engaging visual style for the entire campaign. Curated and created original audio, carefully selecting and producing sound effects that perfectly complemented the games' aesthetic and gameplay.
The 8th Wall ARcade home page pays homage to the classic Nokia 3310, featuring custom designed retro titles and icons to evoke a sense of nostalgia for classic arcade games.
The 8th Wall ARcade home page pays homage to the classic Nokia 3310, featuring custom designed retro titles and icons to evoke a sense of nostalgia for classic arcade games.






Music Biz Madness, a multiplayer twist on the classic Pong game, immerses players in a Napster-inspired music industry battle. Defend your music label from piracy in a high-stakes competition against three other players.
Music Biz Madness, a multiplayer twist on the classic Pong game, immerses players in a Napster-inspired music industry battle. Defend your music label from piracy in a high stakes competition against three other players.






A 3D reimagining of the classic Nokia snake game, transporting you to the Y2K crisis. As a digital virus, navigate a retro computer infecting it with your virus.
A 3D reimagining of the classic Nokia snake game, transporting you to the Y2K crisis. As a digital virus, navigate a retro computer infecting it with your virus.





