Experience a groundbreaking music video for Liam Payne's 'Sunshine' – the world's first Quick Look AR lyric video. This innovative project seamlessly integrates vibrant typography and dynamic animations directly into your camera feed, creating a truly immersive and interactive experience. The lyrics pulse and shimmer in perfect synchronisation with the uplifting track, bringing the song to life in a captivating new way.

My Role:

• Creative Lead: Led the creative vision for the project, defining the unique aesthetic and animation style for the AR lyrics. Leading a team of 3D and digital designers, guiding their creative process and ensuring the final product delivered a visually captivating and engaging user experience. Managed client feedback effectively, translating their input into actionable directives for the design team.
  
  

• Multimedia Producer: Served as the Multimedia Producer, overseeing all aspects of video production. This included scouting and securing ideal filming locations, capturing high-quality footage, and meticulously editing the final product. Integrated the AR lyric elements with traditional video footage, creating a compelling visual narrative that seamlessly transitioned between phone-view and full-frame presentations, catering to ensure a recognisable video for Youtube viewers.
  
  

• Visual Stylist: Painstakingly sourced, edited, and colour-graded all video footage, ensuring a consistent and visually stunning aesthetic throughout. Crafted the final cut, seamlessly weaving together the dynamic AR lyric animations with the captivating visuals to create a truly unique and unforgettable music video experience.