I had the privilege of contributing to a groundbreaking project for Sam Smith's hit single, "Diamonds." This innovative endeavor resulted in the world's first holographic Spotify music video, a revolutionary achievement in music video technology. Utilizing cutting-edge volumetric photography, we captured a 3D representation of Sam Smith performing live, creating an immersive AR experience where they appear to dance on top of the user's phone, surrounded by a dazzling array of shimmering diamonds.

My Role:

• Behind the Scenes Photography: Captured exclusive behind-the-scenes photography and videography, documenting the groundbreaking volumetric photography process and showcasing the unique creative vision behind the project. Making sure to capture intimate moments of Sam Smith's involvement, highlighting their personal connection to the project.
  
  

• Video and Animatio Lead: Curated and edited a series of compelling videos showcasing the technological prowess and artistic vision of the holographic music video. These videos featured Sam Smith's insights into the project, providing a personal touch and highlighting the unique creative process. Tailoring these videos for various platforms, including Spotify, YouTube, and award submissions, ensuring maximum visibility and impact.