Beware Cheap Imitation an interactive experience that allowed users to personalise the iconic "They Cloned Tyrone" poster. By simply taking a selfie, users unlocked a captivating motion poster featuring their own face seamlessly integrated into the film's signature style.

My Role:

• Motion Design Lead: Led the overall motion design, creating a reference video that served as a blueprint for developers to implement the final interactive experience. This involved managing the technical challenges of creating a video utilising 5k+duplicates of a users selfie, ensuring optimal image quality and file size for seamless performance across various devices.
  
  

• Audio Direction: Carefully sourced and curated all music and sound effects, crafting a compelling audio experience that enhanced the overall impact of the social content and the interactive poster experience.
  
  

• Video Production Lead: Oversaw the production of engaging social media advertisements. This included developing a script and storyboard for actor John Boyega to follow during his social media content shoots for the film. Utilising this footage to create captivating social ads that encouraged user participation in the personalised poster experience.