Musica: Beat Pad transformed everyday life into a musical playground. Users recorded their surroundings, transforming ambient sounds into unique, personalised beats. This innovative platform encouraged user-generated content by allowing them to create and share captivating collage videos featuring their custom musical creations.

My Role:

• Lead Animator: Spearheaded all animation for the site, ensuring a seamless integration with the overall art direction. collaborated closely with developers to translate the design vision into a functional and shareable video creation tool that allowed for personalised user experiences. Developed dynamic motion graphics to bring the visual identity to life, encouraging user interaction and engagement.
  
  

• Video Production Lead: Led the creation of all social media ad campaigns to promote the platform and entice users to create with Musica: Beat Pad. Produced the case study film, showcasing the project's success to a wider audience. This involved adapting the film for various platforms and preparing submissions for multiple awards.
  
  

• Audio Direction: Played a key role in sourcing and selecting high-quality audio files, presenting options to the client for final approval. I ensured all audio files were meticulously edited and prepared for seamless implementation by the development team.
  
  

Results:

• 600% Increase in User Engagement: Musica: Beat Pad saw a dramatic surge in user interaction, demonstrating the platform's success in captivating and retaining audience attention.
  
  

• 9.4 Million Impressions: The campaign reached a massive audience, generating significant brand awareness and showcasing the innovative power of the Musica: Beat Pad experience.
  
  

• Silver Clio for digital and mobile