Inspired by Elle Woods's iconic notebook, Finding Elle is a dedicated casting platform for the upcoming TV show Elle, the Legally Blonde prequel. The platform streamlines the audition process for aspiring actors by providing a central submission hub.
My Role
Creative Direction: Led the project, implementing the client's initial design approach and translating it into a cohesive visual identity for the platform.
Production and Project Management: Ensured the back-end system could handle a high volume of submissions in anticipation of over 100,000 applications.
Digital Content Creation: Designed the initial phase of the platform's digital experience and produced engaging motion graphics and video content to bring the site to life.
Inspired by Elle Woods's iconic notebook, Finding Elle is a dedicated casting platform for the upcoming TV show Elle, the Legally Blonde prequel. The platform streamlines the audition process for aspiring actors by providing a central submission hub.
My Role
Creative Direction: Led the project, implementing the client's initial design approach and translating it into a cohesive visual identity for the platform.
Production and Project Management: Ensured the back-end system could handle a high volume of submissions in anticipation of over 100,000 applications.
Digital Content Creation: Designed the initial phase of the platform's digital experience and produced engaging motion graphics and video content to bring the site to life.
